The inbound marketing methodology is about bringing potential customers to you rather than disturbing them. By providing educational and informative content created with your ideal customer in mind, startups can attract, convert, close and delight visitors, leads, and customers through multiple marketing channels. Mostly, you will attract qualified inbound leads which shorten your sales cycle and provides a better user experience for customers. This will keep them coming back for more and turn your marketing efforts into a viral campaign due to customer promoting your startup.
The Inbound Methodology
To sum this marketing philosophy up it’s turning strangers into website visitors, visitors into qualified leads, and leads into customers and promoters of your business. This is achieved in four simple steps: attract, convert, close and delight.
Attracting Website Visitors:
We want to attract inbound traffic to your site through blogging, search engine optimization, creating your core website pages, and sharing your content via social media.
Converting Visitors Into Leads:
Once we attract visitors to your site, we want to turn them into inbound leads. This is done through providing value in the form of premium content offers (ebooks, whitepapers, online courses, cheat sheets, etc.) in exchange for information such as email address, name, and phone number. To convert your website visitors, you will need to use forms, call-to-actions, landing pages, and a centralized marketing database to manage your contacts.
Closing The Sale:
Ok, now were making progress. You have attracted website visitors to your site and converted them into an inbound lead. Now it’s time to close the sale! After leads download your content offer, you want to nurture the relationship using an email drip campaign and other tools. These include a CRM to manage relationships with your leads, email, marketing automation, and closed-loop reporting to measure your marketing efforts.
Delighting Your Customers:
After closing the sales, you want to delight your customers to retain them. As well some customers will promote your company. Ways to delight your customer is gaining feedback from them to improve your product or service continuously. Some tools you can use include surveys, smart texts, smart call to actions, and social monitoring.
Develop Your Inbound Marketing Strategy
With all that goes into inbound marketing, you need a strategic plan to position your startup to succeed. Like most things in life you can perform your research and learn all of the nuances yourself but first, ask yourself how much is your time worth. Also, do you have the time to implement the plan once it’s created?
I help startups with the planning and executions and inbound marketing. This is done through helping you develop an inbound gameplan, set up HubSpot marketing automation and perform inbound marketing campaigns if you need someone to help with execution. Also, I can help you hire and manage contractors until your ready to transition to having a full-time in-house staff. This allows you to grow while keeping your overhead low and find staff that specializes in your startup industry.