Digital PR Strategist Freelance Hire Kevin Payne

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25 Branding Mistakes You’re Making (and How to Fix Them)

By Kevin Payne

featured image-branding mistakes

Since the COVID-19 pandemic, the number of consumers buying online has skyrocketed. Source: Oberlo As a result, competition in the online marketplace has become fiercer than ever. To stay competitive, businesses are encouraged to include their brand score among the KPI metrics they should measure so they can determine their brand’s reputation and equity across […]

10 Steps to Create Topic Clusters That Boost Your Organic Rankings

By Kevin Payne 43 Comments

10 Steps to Create Topic Clusters That Boost Your Organic Rankings

Done right, topic clusters can help boost your pages’ organic rankings in record speed. Take NinjaOutreach, for example. After grouping its content into specific topic clusters, it saw its site traffic grow by 50% in just three short months. The topic cluster model has also helped me generate 5x times more qualified traffic to my […]

8 Ways Average People Can Invest in Tech Startup Pre-IPO

By Kevin Payne 27 Comments

8 Ways Average People Can Invest in Tech Startup Pre-IPO

Seasoned investors are on the lookout for upcoming tech startup pre-IPOs. And for good reason. The world’s top businesses with current market valuations above $1 trillion all have one thing in common: They’re all tech startups. Considering the ever-changing nature of technology and its strong case for substantial financial gain, it isn’t surprising that tech […]

20 Channel Marketing Strategies to Fuel Your Business Growth

By Kevin Payne 34 Comments

20 Channel Marketing Strategies to Fuel Your Business Growth

Channel marketing. Marketing channel. They’re the same, right? Nope! Marketing channels are avenues you use to promote your brand and products to your customers. On the other hand, channel marketing is a strategy that, if done right, can help you exponentially grow your business. In this blog post, you’ll learn what channel marketing is and […]

How to Develop a Brand Strategy: A Step-by-step Guide

By Kevin Payne 31 Comments

How to Develop a Brand Strategy_ A Step-by-step Guide

When it comes to developing a branding strategy, business owners equate this to choosing the logo design, font families, and color palette for their website and package. And since these tasks are usually outsourced to freelance graphic designers or media companies, not many business owners take the time to develop and document a branding strategy. […]

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