For many years, businesses have been launching inbound marketing strategies to promote their brand and products to generate revenue because of its long-term benefits. However, not all companies have the luxury of time to wait for these marketing campaigns to deliver, especially in this New Normal.  According to a recent study published by McKinsey, it […]

This article was written and contributed by Timur Köklü, SEO Manager of Vectornator as the SEO Manager who operates an eCommerce shop as a side hustle.   Any successful business person will tell you the importance of having a business plan. A plan helps you to manage your business and achieve goals. If you’re thinking of starting […]

Since the COVID-19 pandemic, the number of consumers buying online has skyrocketed. Source: Oberlo As a result, competition in the online marketplace has become fiercer than ever. To stay competitive, businesses are encouraged to include their brand score among the KPI metrics they should measure so they can determine their brand’s reputation and equity across […]

Done right, topic clusters can help boost your pages’ organic rankings in record speed. Take NinjaOutreach, for example. After grouping its content into specific topic clusters, it saw its site traffic grow by 50% in just three short months. The topic cluster model has also helped me generate 5x times more qualified traffic to my […]