Since the COVID-19 pandemic, the number of consumers buying online has skyrocketed. Source: Oberlo As a result, competition in the online marketplace has become fiercer than ever. To stay competitive, businesses are encouraged to include their brand score among the KPI metrics they should measure so they can determine their brand’s reputation and equity across […]

Done right, topic clusters can help boost your pages’ organic rankings in record speed. Take NinjaOutreach, for example. After grouping its content into specific topic clusters, it saw its site traffic grow by 50% in just three short months. The topic cluster model has also helped me generate 5x times more qualified traffic to my […]

Seasoned investors are on the lookout for upcoming tech startup pre-IPOs. And for good reason. The world’s top businesses with current market valuations above $1 trillion all have one thing in common: They’re all tech startups. Considering the ever-changing nature of technology and its strong case for substantial financial gain, it isn’t surprising that tech […]

Channel marketing. Marketing channel. They’re the same, right? Nope! Marketing channels are avenues you use to promote your brand and products to your customers. On the other hand, channel marketing is a strategy that, if done right, can help you exponentially grow your business. In this blog post, you’ll learn what channel marketing is and […]

When it comes to developing a branding strategy, business owners equate this to choosing the logo design, font families, and color palette for their website and package. And since these tasks are usually outsourced to freelance graphic designers or media companies, not many business owners take the time to develop and document a branding strategy. […]