Influencer marketing is on the rise. According to the State of Influencer Marketing report published by Linqia, 94% of marketers that have used influencer marketing found this as an efficient way to promote awareness around their brand. However, while influencer marketing has proven itself to be an effective strategy, many marketers are quickly learning that it is […]
The Ultimate Influencer Marketing Guide
This in-depth influencer marketing guide was created in collaboration with Isaac Lekach (based on our interviews), CMO of Rep, which is a Los Angeles-based influencer marketing platform and Eden Mogese who’s a makeup influencer with experience using multiple influencer marketing platforms. 86% of marketers have launched at least one influencer marketing campaign in 2016. Of these, 94% said it was […]
25+ Black Startup Founders Share Priceless Business Lessons
One of my personal beliefs as an entrepreneur is that if you want to be successful, do what successful people do. That is why I enjoy reading the success business stories, especially about Black startup founders. As an African-American myself, there’s a sense of pride reading their stories. If they can do it, why can’t […]
7 Mistakes that Can Derail Your Inbound Marketing Campaign
Everyone makes mistakes. But when it comes to starting and growing a business, these errors can easily mean wasted time, effort, and resources. While it’s impossible to ever come up with an inbound marketing strategy without even the slightest hiccup, learning the what are the most detrimental inbound marketing mistakes is the first step to […]
How Much Time Should You Spend On Inbound Marketing? + 8 Productivity Tips
You’ve just sent your proposal to five potential clients. You’re about to rush out to the first of three meetings with your existing clients. That’s when it hits you: you still haven’t written up that post for your business’ blog and your designer is waiting for your approval for those call-to-action buttons and premium content […]
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