Seasoned investors are on the lookout for upcoming tech startup pre-IPOs. And for good reason. The world’s top businesses with current market valuations above $1 trillion all have one thing in common: They’re all tech startups. Considering the ever-changing nature of technology and its strong case for substantial financial gain, it isn’t surprising that tech […]

Channel marketing. Marketing channel. They’re the same, right? Nope! Marketing channels are avenues you use to promote your brand and products to your customers. On the other hand, channel marketing is a strategy that, if done right, can help you exponentially grow your business. In this blog post, you’ll learn what channel marketing is and […]

When it comes to developing a branding strategy, business owners equate this to choosing the logo design, font families, and color palette for their website and package. And since these tasks are usually outsourced to freelance graphic designers or media companies, not many business owners take the time to develop and document a branding strategy. […]

Are you struggling to reach your target market, or you aren’t reaching your set revenue targets? If you’re answer’s “yes,” then it’s time to hire a digital marketing consultant. In today’s competitive increasingly complex digital environment, businesses are struggling to attract their target customers. That’s why you need to market yourself effectively to get more leads and […]

Business owners today are encouraged to develop a growth mindset. But what exactly does it mean to have a growth mindset? More importantly, what can you do to develop this? Those are the questions that I’ll be answering in this blog post. What does having a growth mindset mean? A person who’s got a growth […]