Customers want to make sure they’re buying from a company that offers quality products and customer service. And the only way they’ll be assured that’s what they’re going to get when they buy from you is if other people can vouch for you. One way you can do that is by displaying customer reviews and […]

Influencer marketing has been one of the most effective ways to generate leads and get inbound traffic to your business.  According to a study published by Forbes magazine, 74% of consumers say that social media posts have impacted their purchasing decisions. In turn, 86% of marketers have included influencer marketing in their strategies in 2019. […]

Establishing a work-life balance has never been as important as it is today. Due to the COVID-19 global pandemic, more people are working from home now than ever before. The graph below shows that as much as 20% of people are working from home due to the pandemic. Source: Statista Pre-coronavirus studies say that working […]

Whether you’re launching a startup with a remote team or managing one in-house, your employees’ performance impacts your business’ overall productivity and efficiency.  On top of setting strategic goals, effective communication, and employee incentive programs, one other way to help boost employee performance is through technology. In a 2018 report on the impact of a […]

Regardless of your business, industry, or niche, building high-quality backlinks can increase your site’s traffic and improve its SEO rankings. This is done through link building. There are two types of links: internal and external links. Internal links are those which connect the pages of your site to one another. For example, below you’ll see […]