If you’re reading this post, there are two things that I already know about you. First, you’re either a small business owner or aspiring to become one. How do I know? Well, that’s because 99.9% of businesses in the US are classified as small businesses. That means your business has 500 employees or less. Second, […]

Of the more than 1.7 billion websites published on the internet today, 35.2% of them are created using WordPress.  Despite more advanced and user-friendly content management systems (CMS) arriving, WordPress remains the most widely used CMS by businesses for their website. That’s because creating and managing a WordPress website is easy. All you need is […]

Got what it takes to become the best content creator in your industry? In his book, Deep Work, Cal Newport pointed out that there’s now a premium for being the best at what you do. Unless you strive to become the best, you’ll eventually find yourself struggling to find clients and make an income. In […]

Compared to other online marketing campaigns, an email drip campaign is ancient and boring. Yet, brands continue to use it.  That’s because a carefully planned and properly executed email drip campaign generates $38 ROI for every dollar spent. That’s way more than the ROI you’d get using other online marketing channels! Source What’s more, customers […]

Content marketing is one of the best strategies B2B and B2C businesses use to promote their brand and generate leads.  Yet surprisingly, 32% of B2B businesses and 27% of B2C companies don’t have in-house content marketing teams. So how do they manage to create and launch effective content marketing campaigns? The answer: They hire content […]