Often we encounter emails, landing pages, and ads that try to persuade us to make an online purchase. I was enticed by a recent offer so I decided to create an AppSumo landing page case study based on my purchase. We will review what compelled me and why. I figured I would share a first-hand encounter from […]

Time’s running short for online businesses as the holidays are rapidly approaching. Traditionally a boom for retailers, the holidays can be a fickle mistress in the online world. If you aren’t sure how to capitalize on the season, it’s easy to slip from boom to bust. The key around this time of year is an effective […]

Introducing you! Don’t confuse it with periscope- a tube attached to mirrors used for viewing. It’s a different apparatus, although the concept of viewing is more or less adopted by the app. So now, I’d like to introduce you to one of the newest, most exciting and widely used apps in town-Periscope. For those of […]

If you’re familiar with the trends and buzzwords in marketing you’ve surely encountered growth hacking. You may be asking yourself, ‘what is growth hacking?’.  The term “growth hacker” itself was coined by Sean Ellis through his blog about startup marketing. A growth hacker is a person whose true north is growth. Everything they do is […]