Content marketing remains one of the fundamental marketing strategies used by businesses today. In fact, a study done by eMarketer revealed that 87% of B2B companies are going to be using content marketing in 2018. Source: eMarketer Of those that aren’t doing content marketing, 75% of them said that they plan to do so within the next 12 months. Content: […]
Top 25 VC Firms Bridging the Gender and Ethnic Gap in Startups
Over recent years, we have been seeing the rise of Black- and minority-owned startups in the US. In a report published in Fortune, the number of African-American-owned businesses in the US grew at a rate of 60%. Another report published by the US Chamber of Commerce Foundation, close to 30% of all businesses in the […]
The Top 25 Social Media Management Tools for Startups
92% of marketers say social media marketing is a crucial part of their marketing strategy. This is because social media marketing gives businesses a level platform to help them scale their business, even if you’re just a startup. That doesn’t mean to say that social media marketing is perfect. It’s not. In fact, many startups […]
The Ultimate Guide to Social Media Automation for Startups
Social media today has significantly revolutionized the way consumers interact with brands across every stage of the buyer’s journey. According to a study done by Global Index, 40% of social media users use the internet to learn more about different products and services. More important, 30% of social media users base their buying decision on the feedback […]
Top Startup Pitch Competitions You Must Join in 2020
Ask any entrepreneur what the most challenging thing about launching a startup is, and chances are they’ll tell you the same thing: funding. Indeed, raising the capital you need to get your startup off the ground is time-consuming, challenging, and frustrating. Since you’re new, not many investors have heard about you. Even if you believe […]
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