Years ago, running a marketing campaign meant developing creative, writing a check, and crossing your fingers that results would follow.
The channels that marketers use today are different, but the same problem remains: disconnected tools and channels mean it’s tough to measure results, and the experience for your leads often feels disconnected.
Start With The Customer in Mind
As a marketer, you should collaborate with your sales team to develop a buyer persona to properly understand your ideal customer pain points and desires.
Use Integrated Marketing Tools
Too many tools cause friction and slow down your organization’s ability to remain agile. Every growing organization has this problem in today’s Saas business landscape.
Remains Agile As Your SaaS Startup Scales
As a scaling startup, to remain agile you must begin with a marketing strategy that helps align your marketing and sales goals. No longer should business be done in silos!
With this free inbound marketing campaign checklist, you will be given a new framework for campaigns that solves all of these common marketing mistakes.