Building a quality email list is the first—and arguably, the most critical—step to launching an email marketing campaign. That’s because the people who subscribed to your email list are those that want to get product offers, discounts, updates, and other information about your business. This is why, out of all the different marketing strategies, email […]
Email Marketing Made Easy: The Complete Guide + Examples
From social media to live chats, businesses have a plethora of channels to get in front of their customers, engage with them, and turn them into customers. While they bring results, 82% of them still point to email marketing as their go-to strategy to attract and convert leads to customers. In this guide, I’ll be […]
How to Become a Copywriter (Even If You Haven’t Got a Clue)
Engaging content is now a critical component to the success of any content marketing strategy. That’s because 51% of people find content by searching on Google. The higher you’re ranking, the greater your odds. Unfortunately, it’s also one of the biggest challenges businesses face. As many as 65% of businesses admit they struggle producing content […]
The Complete Guide on Conversion Rate Optimization
These days, marketers and business owners are obsessed with the conversion rate of their marketing campaigns. And why not? The more website visitors that you convert to leads means more potential clients. And the more you can get these potential clients to become paying customers, the more money your business makes. Sounds simple enough. But […]
The Definitive Guide to Increase Revenue & Profits with Big Data Analytics
Big data analytics has been a buzzword in the online marketing sphere as of late. But what exactly is it? More importantly, why all the fuss? Simply put, big data analytics is the method of collecting, studying, and interpreting massive volumes of quantitative and qualitative data that’ll impact the profit margins and ROI of any […]
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