Email copywriting is part art and part science. It’s a science because you have to follow a format when writing your subject line and copy. It’s also a form of art because you need to carefully choose the words you’ll use within your copy. For example, the words “buy,” “purchase,” and “avail” have the same […]

Ever had those days when you need to come up with content marketing ideas, but nothing seems to come out? As if that’s not bad enough, your boss expects you to submit something for approval in a couple of days. With each second that passes by, the panic and anxiety begin to rise. via GIPHY […]

It’s already eight o’clock in the morning when Josephine finishes some household chores. She steps out of the house thirty minutes later and hops into her car to head to work. But instead of going to the office as most people do, she heads straight to her favorite coffee shop. After grabbing her usual cup […]

In 2010, Sheryl Sandberg made headlines by announcing the death of email marketing at the Nielsen Consumer 360 conference.   True, social media and chatbots are fast becoming effective online marketing communication channels. But that doesn’t mean that email’s dead. Far from it! Email marketing’s still one of the most effective strategies to nurture leads and […]

Email segmentation is the secret ingredient to a successful email marketing campaign.  It’s also the reason why email is still the most effective channel to use to nurture and convert leads into customers. As its name suggests, email segmentation divides people subscribed to your email list into small groups based on similar traits, demographics, or […]